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My name is Hsu Ken Ooi. I'm Co-Founder and Managing Partner at Iterative, a startup accelerator focused exclusively on Southeast Asia.

Before Iterative, I started 2 companies Weave (YCS14, acquired by LunchClub) and Decide (acquired by eBay). I studied mathematics in school, played video games for money and I'm originally from Penang, Malaysia.

I typically write about startups but will occasionally write about other things. You should subscribe.

Featured Posts

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Is Story or Traction More Important When Fundraising?

Fundraising is one of the most difficult things a founder has to do. And I suspect, given the current market conditions, it’s even more difficult now than in the previous seven to 10 years. A common question we get is: “Which is more important: strong traction or a strong

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How to Think About Product

For many, being a founder is the first time they've had to think about product strategy. Here's how I think about it. All products can be broken down into growth, activation, retention and monetization. 1. Growth – Are more and more people using your product? It's an indicator of whether there's

Recent Posts

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The 3 Things We Look For in Founders

Maybe the most common question I get is what do we look for when deciding to invest in startups? The answer is surprisingly simple at high level but exceedingly nuanced in practice. At a high level, we (and I suspect every investors) wants to invest (1) in a startup working

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The Difference Between Bad, Good, and Great Startup Engineers

Given something that needs to be built.. A bad startup engineer will immediately start to build it. There’s very little consideration for how it should be built, ways it could be built and what the trade-offs are. You say make a button that when pressed does X. They make

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Should You Continue Working On Your Startup?

A persistent question founders ask themselves and probably the most difficult to answer. Here are the 3 questions I ask myself when trying to answer this question and what to do about it. Is it growing fast? Growing fast is the best indicator you might be onto something. How fast

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Learnings > $

Things that compound are significantly more valuable than things that don't. For startups, when you learn something about your users, that learning helps you every time you design a new feature, run a new marketing campaign, etc. for the lifetime of the company. For startups, $ does not compound. In fact,

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Founder Simulations

Great founders have this uncanny ability to run highly accurate, localized simulations about their business in their heads. What's surprising is none of them could do this when they started. What's the benefit of being able to mentally run accurate simulations? You can predict the future. If you want to