Why you should make it easy for users to quit your product
In most product strategy conversations I’ve been involved in, the most heated debates center around whether a particular product will work, and all the pros and cons of the situation. Contrast this to a learning-centric approach, which emphasizes whether or not experimenting with an idea will yield insights, and how much it’ll cost to learn these insights.
I've been there in heated debates about whether something is going to work. Often I find myself coming to the conclusion that we simply don't know if it's going to work. We don't have enough information. I mean we are doing the best we can with the information we're given but ultimately there is just isn't enough of it.
This is a much better way of thinking about features. Frame everything from the perspective of a learning experience. What will we learn and what will that cost us.
He has a great blog btw. I'd recommend reading his other articles.
